Trademark Law
About
Intellectual property (IP), particularly trademarks, has become a vital asset for businesses, especially in the digital and data-driven world of e-commerce. As IP grows in importance, protecting and monetizing it through trademarks and other protections is crucial for maintaining brand value. However, the trademark lifecycle – the process of researching potential marks, registering new marks, maintaining protection after registration, and enforcement of trademark rights –is complex and full of potential pitfalls that could put your brand at risk. Trademark disputes, including those related to advertising, can also arise, making careful management and enforcement essential.
Trademarks are valuable business assets, and it is important that they are managed correctly. Proper trademark registration can boost brand development, facilitate business acquisitions, and enable licensing opportunities. However, mishandling the process—such as using DIY online services—can lead to scams, registration issues, delay and costly litigation.
Service Highlights
At Krevolin & Horst, our goal is to seamlessly guide our clients through the trademark lifecycle and provide assistance with the following:
- Trademark Creation
- Trademark Search & Clearance
- Trademark Strategy
- Trademark Application
- Trademark Investigation
- Office Action Responses
- Trademark Filing & Registration
- Trademark Monitoring & Maintenance
- Trademark Enforcement Against Infringing Use
- Commercial Exploitation
- Issue cease and desist letters addressing trademark and unfair trade practice violations when necessary.
No matter where your trademark or your brand is in its lifecycle, we have the experience and resources to protect your intellectual property and support your long-term goals. Reach out to us today to learn how Krevolin & Horst attorneys can help protect your intangible assets.